If Shakespeare were alive today he might be asking the question, “To be or not to be a podcaster?”
The nearly 31 million small businesses in America may be asking that question, too. Should your small business launch a podcast to air its big ideas? Is it worth the time, effort, and money? Will it increase your business’s value?
The answer to all those questions is an unequivocal YES.
In their new book, Podcasting for Small Business, authors Ray Sidney-Smith and Steve Orr provide the ultimate blueprint to develop, launch, and sustain a successful podcast for your business. In language easier to understand than Shakespeare’s Hamlet, the authors will tackle the key issues your business will face in starting a podcast.
Among the topics covered:
- The business case for podcasting as a small business
- Where to begin your podcasting journey
- How to get your podcast launched
- How to promote your podcast to build your audience
Podcasting for Small Business is the one book you’ll need to create a memorable podcast for your business.