Podcasting for Small Business: The Essential Blueprint to Launch Your Podcast by Ray Sidney-Smith and Steve Orr is the definitive guide you need to stand out in today’s crowded and ever-changing digital world.

Are you a small business owner who wants to grow your business and reach wider audiences?

Want to build your brand and gain visibility within your industry? Connect with customers locally and globally in a uniquely personal way? 

But you don’t know where to start? 

Podcasting for Small Business breaks down the steps to plan, launch and sustain a successful podcast. Each chapter is filled with questions you need to ask yourself, practical advice or technical know-how.

You’ll learn:

• How to make your podcast your business’s BFF.
• How to uncover your show idea.
• How to name your podcast.
• How to engage your audience.
• How to develop your content marketing strategy. 
• How to generate your show’s content.
• How to be a great show host.
• How to record and edit your episodes.
• How to distribute and promote your show.
• How to use AI for your podcast.

Podcasting for Small Business is the one book you’ll need to create a memorable podcast for your business.